We are heading back out west in 2027, but to a new location for us – beautiful & tranquil  Phoenix, Arizona!  Join us for our 32nd Annual PFA Conference & Trade Show at the Arizona Grand Resort & Spa, January 5-7.  After another incredible order writing show in 2026 ($1.5 million order during our one hour Hot Spot Session, not including orders written during the trade show), you don’t want to miss out on this profitable show!
The PFA negotiated room rate at the ARIZONA GRAND RESORT & SPA-all suite resort is $169 (single/double occupancy), plus discounted $25.00/day resort fee which includes:  Wireless internet access in guest room, valet & self-parking, fitness center access, Oasis Water Park access, one daily in-suite pot of coffee, $10 round trip porterage per person and $3.00 per suite, per night housekeeping gratuity. 
All hotel, event registration and changes MUST be done through PFA.  Please DO NOT contact the hotel directly.
ATTENTION PFA Members
For PFA MEMBER Early Sign Up Incentives, please visit our PFA Marketplace for all the latest details.